Two vendors. Two contracts.
One Salmon.
D&B gives you a DUNS number and a static firmographic record. Traction Complete tries to clean up the mess. Salmon replaces both with real-time research, entity resolution, and verified data in a single platform.
D&B was built for a world that updated annually. Yours doesn't.
D&B's database is refreshed on quarterly or annual cycles. By the time the data reaches your CRM, people have changed jobs, companies have restructured, and your reps are calling into the void. Then you buy Traction Complete to fix the duplicates and hierarchy gaps that D&B's static matching creates.
Two tools. Two contracts. Still stale data.
Common D&B + Traction Complete frustrations
- Firmographic data is months or years out of date by the time it reaches your CRM
- DUNS matching misses subsidiaries, DBAs, and recently acquired entities
- Need Traction Complete (or similar) just to resolve duplicates and map account hierarchies
- Contact-level data is thin — D&B is firmographic-first, not people-first
- Annual contracts with rigid credit packs that don't flex with your actual usage
- No confidence scoring — you get data back with no indication of how fresh or reliable it is
One vendor replaces two
Most organizations that use D&B end up buying Traction Complete (or a similar tool) to handle account matching, hierarchy mapping, and deduplication that D&B's static DUNS matching can't solve.
Salmon includes entity resolution, deduplication, and account hierarchy mapping as part of every enrichment pass. You get better data, fresher data, and fewer vendors — at a lower total cost of ownership.
The math on 500K records
D&B + Traction Complete can run $280K–$480K per year for a 500K-record CRM. Salmon delivers more — enrichment, entity resolution, dedup, and continuous refresh — for less.
"We were paying D&B for firmographics and Traction Complete for matching. Salmon replaced both and the data is actually current."Senior Director, BI & Data Operations — Enterprise Software Company
See it work on your actual data.
We'll run Salmon against a sample from your CRM — the same records D&B has. You'll see what's stale, what's missing, and what Salmon finds that D&B doesn't.