CRM Data & Revenue Ops

Your CRM decays 30–40% every year. Salmon fixes it in real time.

Stale titles, dead emails, wrong companies. Every bad record is a missed conversation or a wasted touch. Salmon continuously verifies and refreshes your CRM so your reps always work from accurate data.

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30–40%
of B2B CRM data decays annually
20%
of selling time lost chasing bad leads
45%
reduction in bad data within 30 days
What you get

What changes on day one.

Always-on refresh
Records self-heal as people change roles and companies. No quarterly cleanups, no ops fire drills.
Instant enrichment on every lead
New form fills resolve in seconds. Your reps see a complete profile before the first reply.
Native CRM sync
Data lands in your Salesforce or HubSpot fields automatically. No schema changes, no IT tickets.
The real problem

The problem isn't dirty data. It's data that gets dirty faster than you can clean it.

The standard playbook — buy a list, import it, run a quarterly clean — was designed for a world where people stayed in their jobs for five years. The average B2B professional now changes roles every 18–24 months. By the time your quarterly refresh runs, 10–15% of your database has moved.

Most RevOps teams are spending 2–3 hours per week on manual verification tasks that should take seconds. Your ops people are doing busywork your CRM vendor should handle automatically. They're not.

Salmon treats your CRM as a living system, not a static file. Salmon monitors every record for changes — role shifts, company pivots, contact departures, tech stack changes — and updates your database in real time. Your team opens Salesforce and the data is accurate. That's the entire job.

How the market works
ZoomInfo
Pre-built static database. High cost, broad coverage, decays at the same rate as everything else — just slower to acknowledge it.
Clearbit / Clay
Point-in-time enrichment. Great for onboarding flows, but doesn't continuously maintain what's already in your CRM.
Internal data team
Expensive, slow, and the first thing cut in a downturn. Salmon runs 24/7 at a fraction of the cost.
"One CRM enrichment subscription. Always-fresh data. No headcount required."
Practitioner perspective
We were manually cleaning our Salesforce every quarter — a full sprint for two ops people. Salmon runs continuously. Went from 38% bad data to under 6% in 30 days.
Head of Revenue Operations Series C SaaS · 700 employees · Salesforce + Outreach stack
Common questions

Things we hear on every call.

We just ran a big data clean.+
Our CRM admin handles this.+
How long does implementation take?+
Next step

See it running on your data.

No slides. We run Salmon on your actual records and show you what changes. 30 minutes.

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