GTM & Prospecting

From ICP brief to verified list. Minutes, not days.

Describe your Ideal Customer Profile (ICP). Salmon finds the companies, qualifies the contacts, verifies the data, and delivers a signal-rich list directly into your CRM — ready to work.

5–6 hrs
of analyst work per list — eliminated
3.2×
more pipeline from same headcount
< 1 day
from brief to verified list in CRM
What you get

What changes on day one.

Precision targeting, not database filtering
Salmon researches and qualifies against your exact ICP criteria. No generic lists to clean afterward.
Buying signals included
Funding rounds, leadership changes, hiring surges — attached to every prospect at the moment of delivery.
Verified before it hits your CRM
Emails deliverable. Titles current. Companies active. You get finished leads, not rows to clean.
The real problem

You're not buying contacts. You're replacing a research workflow.

Most data vendors charge per contact. That model made sense when you needed a phone number. What your team actually does is research — building multi-criterion queries, pulling from multiple sources, filtering noise, enriching context, formatting for CRM. That's not a data purchase. That's analyst work.

Salmon is your outsourced GTM research team. You describe the problem — "find me 200 Series B SaaS companies in the US that hired a new CRO in the last 6 months and use Salesforce but not Outreach" — and Salmon executes the entire workflow. Query logic, multi-source verification, enrichment, deduplication, delivery into your stack.

If you hired someone to do this manually, you're looking at $40–50/hr fully loaded. At 5–6 hours per query and 8–10 queries a month, that's $1,600–3,000 in labor cost — per month, before mistakes. Salmon replaces that entirely.

How the market works
Perplexity Pro
Flat monthly fee for unlimited research queries. You're buying research capacity, not individual answers.
GitHub Copilot
Flat fee replacing hours of developer time. Nobody charges per line of code suggested.
Gong
Flat fee for unlimited call intelligence. You pay for the intelligence layer, not per conversation analyzed.
"The pattern: they sell workflow replacement, not output. Salmon is your GTM research workflow, fully automated."
Practitioner perspective
I gave Salmon one ICP brief and had 280 verified contacts in Salesforce by end of day. That research would have taken my BDRs a full sprint.
VP GTM & Demand Generation B2B Software · 400 employees · Mid-market outbound motion
Common questions

Things we hear on every call.

We already use ZoomInfo / Apollo.+
Our BDRs do this manually.+
How does it integrate with our CRM?+
Next step

See it running on your data.

No slides. We run Salmon on your actual records and show you what changes. 30 minutes.

Book a 30-min demo Try the live explorer →