You're paying for a database.
We do the research.
ZoomInfo sells you a snapshot of who people were. Salmon tells you who they are right now — and finds the ones you didn't know to ask for.
B2B data decays the moment it's exported.
ZoomInfo's model was built for a world where data moved slowly. Quarterly refreshes made sense when people stayed at companies for years.
That world is gone. 30-40% of B2B contact data goes stale every year. Job changes, reorgs, new titles — your CRM is a graveyard of who these people used to be.
When you buy ZoomInfo, you're buying a frozen moment in time. Salmon doesn't have a database — we research in real time, every time you ask.
Common ZoomInfo frustrations
- Contacts showing the wrong title — they left that role 8 months ago
- Phone numbers and emails that bounce or reach the wrong person
- Missing coverage on niche roles, emerging companies, and non-US markets
- Credit system that incentivizes hoarding, not enriching
- Annual contracts locking you into pricing for data you don't trust
- No way to ask nuanced research questions — filter and keyword search only
Choose based on what you're actually buying.
ZoomInfo works if you need a large, fast database of rough-cut records and you're running high-volume outbound where contact decay is an acceptable tax.
If accuracy and freshness actually matter to your business — if a wrong title costs you a deal, if a bad number burns a relationship, if your compliance team needs to trust the data — ZoomInfo will disappoint you.
Salmon is built for teams who need to trust what they're working with. Real-time research means you get the truth about a contact today, not who they were six months ago.
High-volume, low-precision outbound
If you're blasting thousands of contacts and bounce rate is a tax you've accepted, ZoomInfo's scale and speed makes sense. Freshness is the tradeoff.
Every situation where accuracy matters
Complex research, CRM hygiene, mid-market deals, compliance use cases — any workflow where stale data costs you real money. Salmon researches. ZoomInfo retrieves.
"We switched from ZoomInfo and immediately saw a 3x improvement in email deliverability. The data is just more current."Head of Revenue Operations — Series B SaaS Company
See it work on your actual data.
We'll run a live enrichment on a sample from your CRM. You'll see the difference in minutes — not a slideshow.