The signals that close deals expire in days. Catch them first.
New CRO starts. Funding round closes. Hiring surge begins. Most teams find out from LinkedIn, weeks late. Salmon surfaces signals in real time and routes them to the right rep with full context.
What changes on day one.
A new CRO is a 90-day window. Miss it and you're competing on price.
A new CRO at a target account is a 90-day window. That's how long it takes for them to start making vendor decisions. If you're first in the door — armed with context on their background, their priorities, and what they're likely to change — you have a material advantage. If you find out they started six months ago from a LinkedIn notification, you're probably too late.
Most sales teams have no systematic way to monitor the accounts they care about at the level of fidelity that matters. They're relying on Google Alerts, LinkedIn notifications, and reps who happen to be paying attention. That's not a system. That's luck.
Salmon monitors every account on your target list — not just for the obvious events, but for the early signals that precede them. A cluster of new engineering hires often precedes a tech stack change. A new VP of Sales at a Series B often precedes a CRM migration. Salmon surfaces the signal early enough to be useful.
Salmon gave us a 360-degree view of our CRM — identifying gaps, inaccuracies, and signal changes in real time. We're reaching out to accounts before they even start evaluating vendors.
Things we hear on every call.
See it running on your data.
No slides. We run Salmon on your actual records and show you what changes. 30 minutes.