Clearbit enriches once.
Salmon never stops.
Clearbit (now HubSpot) enriches at the point of entry. Salmon enriches continuously — verifying, refreshing, and catching changes across every record in your CRM.
You're all-in on HubSpot and just need basic enrichment
If you're on HubSpot and want free, basic firmographic/demographic enrichment on inbound leads — Clearbit's built-in enrichment covers the basics with zero extra cost or setup.
You need data that stays accurate over time
Clearbit enriches once. That data starts decaying immediately. If your CRM accuracy matters beyond the first week — for pipeline reviews, territory planning, or compliance — Salmon's continuous refresh is essential.
You only need to enrich inbound form fills
For simple form-fill enrichment on HubSpot landing pages, Clearbit's native integration is elegant and free. If enrichment at point of entry is your only need, Clearbit handles it well.
You use Salesforce, Snowflake, or need enterprise-grade data
Clearbit is tightly coupled to HubSpot. If you're on Salesforce, use Snowflake as a data warehouse, or need compliance-grade verification with audit trails — Salmon integrates everywhere and verifies everything.
Basic enrichment is included in HubSpot plans, but it's limited — basic firmographic and demographic data, no continuous refresh, no multi-source verification, no confidence scoring. Enterprise-grade data accuracy requires a dedicated solution like Salmon.
Yes. Salmon covers everything Clearbit does — contact and company enrichment, firmographics, technographics — and adds continuous refresh, multi-source verification, confidence scoring, compliance screening, and account signal monitoring. It's a strict superset.
Yes. Salmon integrates natively with HubSpot, Salesforce, Snowflake, and any system via API or CSV. Data lands directly in your CRM fields with no schema changes required.
It decays. B2B contact data goes stale at 30-40% per year. Clearbit enriches at the point of entry and doesn't continuously monitor for changes. Within months, titles are wrong, emails bounce, and companies have changed. Salmon monitors every record and updates it when things change.
Yes. HubSpot's built-in enrichment handles basic form-fill enrichment at zero cost. Salmon handles the heavy lifting — continuous data refresh, multi-source verification, compliance screening, and account intelligence. They complement each other.
See what Clearbit missed.
Send us records Clearbit already enriched. We'll show you what's changed since — and what was never verified in the first place.